Creating Market Access and Training for Global Artisans
Worked with Catalyst Market and Flourish Planet, networks of global makers and artisans, on creative strategy, training, market access, e-commerce, partnerships and brand-building.
Meet MJ, she’s a
(she also falls asleep by 10 pm).
What I have learned over 30 years of working with visionary leaders:
being a visionary is hard.
And other times, your ideas, vision, passion and purpose for making change is what fuels you.
If you are an organization that set out to do good in the world, you likely got side tracked – by donors, by budgets, by ideas, and by life.
I can help.
For decades, I have worked alongside teams to help them get back to why they exist.
I help teams rediscover the truth, vision and passion for why they do what they do – and make it work for them today – in their programs, products, and communications.
Visionary leaders have amazing ideas to make the world a better place. Let’s work together to reveal that spark and connect it to all you do.
Work
Building a Sustainable Workforce
Worked with the Building Talent Foundation to attract new talent in construction by recruiting, retaining, mentoring and placing underrepresented groups into jobs in US homebuilding.
Building DEI into a Global Footwear Brand
We conducted a series of workshops for the shoe brand HOKA to help the team drive diversity, equity and inclusion throughout their brand touchpoints and operations.
Modern Day Slavery
We worked with Transparentem to get them back to their original purpose of uncovering abuses in global supply chains so they can drive campaigns against labor abuses. Our TRUbranding workshop and roadmap engaged their board and staff towards Purposeful Balance for clairty.
Climate Change
Worked with leading scientists to bring climate change awareness to consumers through leading campaigns with Stonyfield Farm, Lindblad Expeditions/National Geographic.
Education & Study Abroad
Worked with CIEE, the Experiment in International Living, EL Education, and Lindblad Expeditions on narrative, initiatives, partners and overseas programs.
Mindfulness & Compassion
Worked with leaders in neuroscience, mindful awareness and compassion on a global curriculum, narratives and branding for His Holiness the Dalai Lama and the Mind and Life Institute.
Corporate Social Responsibility
Positioned leading sustainable brands, Stonyfield Farm, Odwalla, Honest Tea, Annie’s and The Body Shop with organic, social impact and CSR narratives.
Eco-tourism & Wellness
Led communications, story-telling and brand growth for the Lindblad Expeditions/National Geographic partnership and for the wellness destination spa, Miraval.
Re-gain your team’s momentum around purpose and impact, and let your brand’s truth propel you forward.
True magic -making when it comes to story-telling and brand building, comes from inside your purpose, your origin story and your founding truth.
The Background to my WHY
For decades, I have helped to spark creative ways that brands can have impact.
But having impact is not simply making philanthropic donations or posting DEI photos on Instagram.
True impact starts with connecting the WHY of your vision to do good, and embedding it into every program, HR policy, strategic plan and partnership that you have.
This takes work, but it also pays off.
Visionary leaders have amazing ideas to make the world a better place, but more often than not, they don’t see that who they are (along with their team), can make a powerful what, where, how and why strategy that is uniquely powerful to them.
Connecting those dots is where the magic happens.
Explore What’s TRU2U,
the spark that matters,
for only your brand.
Testimonial
“MJ is truly a visionary and a pleasure to work with and for. We worked together back when the world was just complicated, and her vision of the future was always inspiring. There is no secret that the world has become complex and in massive flux, everything she discussed and planned for is now the norm. From purpose-driven marketing to understanding the nuances of the emerging conscious consumers, MJ’s work has not only accompanied this evolution, but she has also been leading it. If an organization is ready to evolve and be able to be relevant in a world where true purpose must be at the core of every decision, MJ’s counseling will prove to be a treasure. ”
“Mary Jo Viederman and her team at TRU2U have been a critical partner to Building Talent Foundation, as we prepared for our launch in October of 2020. They were able to quickly understand our purpose and programs, then masterfully create our branding and initial marketing/communications/PR strategy, thus preparing us for success.”
