TRU2U has done wonders in revamping VisionSpring’s communication strategy. I recommend them highly and with no reservations!
Founder and CEO, Eyelliance
A collaborative process to bring your brand into
full alignment.
Through this three-stage process, we uncover your brand’s truth from the inside out. Building the clarity and alignment your organization needs to move forward together.
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What is Graphic Recording?
Graphic recording, also known as scribing or visual note-taking, turns big ideas and group insights into bold, visual stories.
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They were able to quickly understand our purpose and programs, then masterfully create our branding and initial marketing / communications / PR strategy, thus preparing us for success.
Built for the Brands Shaping a Better Future
We have worked with clients on all the toughest issues of our day. Tru2u occupies a unique and authentic space, allowing socially responsible brands access to best practices in communications and delivering real, actionable results.
Our Social Change Clients
When Brands Lead for a Better Future
Behind every aligned brand is a team committed to change. These stories highlight the organizations who partnered with TRU2U to clarify their message and amplify their mission across some of the most pressing issues of our time.
How Strategy Becomes Story
Where we explore the creative decisions and deeper thinking behind your TRUbrand. Think of it as the behind-the-scenes of building brands that matter.
are not mutually exclusive.
as a driving force.
one tweet at a time.
Meet Your Guide,
MJ Viederman
MJ Viederman is the founder of Tru2u and the architect behind the TRUBRAND process. With more than 25 years of experience helping changemakers show up with clarity and purpose, MJ partners with leaders to translate bold missions into authentic, actionable communications.Her approach blends deep listening, strategic insight, and creative facilitation—helping organizations find alignment from the inside out. MJ has worked with national nonprofits, grassroots movements, and social enterprises alike, building brands that speak with truth and lead with impact.She believes the most powerful stories start with clarity, and that transformation begins when you finally hear your organization speaking in its truest voice.
Meet Our Visual Partner: Peter Durand
As part of the TRUbrand process, we’re delighted to collaborate with Peter Durand. An artist, educator, and visual graphic recorder whose work helps teams make sense of complexity. Peter is a master at bringing difficult conversations to life through visual story-telling that help to illuminate nuance and reveal clarity.Peter also brings more than two decades of experience in visual storytelling and graphic facilitation to workshops, capturing conversations in real time through illustration and insight. His intuitive gift for drawing ideas into focus empowers organizations to see not just what they’re saying, but what they mean.Founder of Alphachimp LLC and an adjunct professor at Northwestern University, Peter has supported changemakers at institutions like Yale, Harvard, and UTHealth, helping them turn dialogue into direction.With a background rooted in art, design, and systems thinking—and a lifelong passion for learning and collaboration—together with MJ, Peter helps our clients unlock bold ideas and shared understanding.
