Meet MJ Viederman
Founder of Tru2u | Architect of TRUBRAND
MJ’s path to founding TRU2U was shaped by decades of work at the intersection of strategy, social change, and storytelling. From early collaborations with grassroots campaigns to strategic partnerships with global nonprofits, MJ’s throughline has always been clear: help purpose-led people communicate what matters most.
“I loved working with Mary Jo, She is full of ideas, creative, and very pragmatic at the same time. Heads in the stars and feet on the ground.” – Philippe Bourguignon, Vice Chariman, Revolution Places
Truth-seeking, not trend-chasing.
MJ’s work is rooted in deep listening and collaborative thinking. Her signature TRUbrand process is designed to create alignment across teams, clarity across communications, and confidence across every brand touchpoint.
- Grounded in empathy
- Powered by co-creation
- Centered on lasting impact
A strategist with 25+ years of brand impact.
MJ has led communications and brand alignment work for progressive brands, social enterprises, impact coalitions, social change initiatives, global nonprofits, environmental NGOs, sustainable start ups, and award winning social entrepreneurs.
“MJ helped us articulate what we didn't even realize we needed to say.”
– Strategy Director, Global Youth Alliance
Connect with MJ
Want to get in touch or hear more from MJ directly?
Reach out via email or subscribe to her Substack for personal insights.
Email MJ at mj@tru2u.co