As marketers, we don’t typically measure compassion, generosity or love, rather we stick to user acquisition,  impressions, earned and owned, or engagement percentages. 

But aren’t we aiming for our audiences (the people we want to serve) to listen to us, to  try our products or services, and to give us their attention? In my experience, the best way to get attention from someone is to give – to give generously, humbly and even with some  humor.  

Spreading love is an act of generosity.  In order to spread a little, we have to find a little, go inside, pull it out, and spread it around – most of all, not expecting anything in return. That builds trust, and trust grows into loyalty – maybe  even love. 

Think of a brand you love – one you really love. Why do you love it? Not because it has begged for your attention, interrupted you, offended you or even chased you down. 

You likely love a brand because it’s products are great, it makes you smile, it delivers, again and again. 

As a brand leader, try spreading a little love, creatively, sparingly, without demanding attention. See what happens. 

And then, tell everyone  – your employees, your boss, your family, friends and prospects, how it made you feel. Then, spread it a little more.