As soon as we read it, we start second-guessing who is saying what, to whom and why. Feelings of uncertainty and cynicism start to arise. And these days, when the societal climate is tense and uncertain, truth and its opposite, weigh us down. 

It doesn’t’ have to be this way. In fact, I am here to suggest a truth-induced silver lining. 

At TRU2U, we use the concept of truth to elevate, inspire and engage organizations by reviewing old truths, discovering new truths and mining gems of truths to steer, guide and elevate an organization. And while organizations may think they know their truths, what’s true to one organization (even ones addressing the same or a similar set of social change issues), can be vastly different from another’s. 

Many things guide our organizational truths. These include our original mission, our first set of stakeholders, our goals, funders, leadership team and staff.  But as we evolve, grow and diversify in our work to address social change issues, we don’t tend to re-ask the key questions that got us going in the first place. These can be essential to driving our ultimate success.  Rarely do we stop to assess the core strengths of our changing staff and leadership, or the current status of our ever-changing issues  -the ones we actually seek to address and solve. 

We have worked with many organizations over the last 20 years on a wide range of social and environmental impact issues. In our process of conducting branding, marketing, developing strategic plans, communications plans or roadmaps, we inevitably would uncover truths from inside an organization from its leadership, staff and target audiences.  All of these truths ended up guiding and, in some cases, driving the strategy. They were what served as key points of differentiation. And once they were written down, said out loud, discussed and refined, they became the new beacon and force for driving the organization to become its best self. 

We all know the saying about the shoemaker’s kid never having shoes.  If your organization is the shoemaker here, it’s because you are too busy solving the world’s biggest issues. We know because we have seen it – admired your work and heard your kid complain about not having shoes. Once we were able to help you to pause long enough to make the shoes, we ended up helping you to become your best in social change and purpose. And you did it by being true. 

Imagine, using truth as a stimulating, energizing topic – fun even!  In this political climate, we cannot only imagine, we can show you how. 

At TRU2U, we work with companies and non-profits to improve the ways of addressing BIG issues. We help you be better at what you already do to achieve social and environmental impact through a process that uncovers the hidden truths of your organization. We see these truths as gems, extracted from the talent and resources of your individual organization -ones you don’t see. We call this being more TRU2U, and to those you serve. To learn more, visit tru2u.co.