Here’s what that means practically, for brands we work with. 

At TRU2U, we ask:

What’s the truest thing about about your work you do, the service you deliver?

Then, we dig a little deeper:

If that is the truest thing about your work, where does it show up in your delivery process?

Getting more to the core: 

How does it show up? How does it make the people you serve, feel? 

You might ask, what are we getting at here?

We seek to help the brands we work with, to better understand some key things about their brand such as: 

·       Do they engage with their customers using the core truths of why they exist?

·       Have they lost sight of their core truths (sometimes values or guiding principles), along the way?

·       Does what they offer/who they partner with/what they deliver in the world feel under-actualized? Valued? Noticed?

For those we work with, and those that hear about it, understand that it is not ordinary branding work, but rather more about getting to the heart of an organization’s reason for existing (what started the idea, what makes people respond, and how can we keep that fire going?)

And in learning about TRU2U, some will forget, others will remember, and others will tell friends.

Creating what we do today,  came about as after working with so many  social change organizations and brands that lost sight of their goals, their compass, their values. The very thing that made them start their work, somehow was getting lost along the way. We saw this over and over again. 

For this reason, we created TRUbranding – a workshop, a dive into the history and a brand Roadmap to help get back on track with language, imagery and campaigns that work – that feel right, that speak to who you actually are, where you are going and why. 

We like to think of ourselves as a service to help brands that are working on some of the biggest challenges, climate, poverty, education reform, wellness, conservation, compassion, food, elevating women and girls, healthcare access, ______________(fill in the blank),  to hit the re-set button. And often they find, that when they get back to communicating from their core truth, they become their best brand self.  

This makes us so happy. It’s what we love to do in the world. 

TRU2U is not for everyone.

We are for the intentional change-makers who seek to achieve their best work, bring others along, and demonstrate impact, according to what’s TRU for them.