The world seems to be a scary place for so many these days.

A relentless pandemic, climate news that leaves us as individuals with little effective action to take, a ‘great resignation’ that really says more about low wages and lack of dignity for the service sector, and finally, the struggles of healthcare workers, teachers, and families with small kids trying to work, teach and not go crazy, brings the challenges to the forefront. 

And while the market seems to keep going along in the face of political gridlock, pandemic uncertainty and rising global temperatures, there are still a few things that we know to be true for businesses banking on success in the future.

Transparency is real. Environmental, social and governance (ESG) metrics that are pledges without actual accountability, and transparent for consumers, journalists and investors to see, won’t cut it.

Vulnerability matters. Saying you were wrong and improving practices when it comes to equity for your employees, or getting caught promising something and not delivering, will be paramount. Start practicing.

Accountability will continue to come from loyal customers. Many of the reasons that companies have switched to plant based and dairy-free offerings is because their consumers are demanding it. This will only continue with electric vehicles, organic foods, renewable energy and entertainment that is equitable, just and socially diverse.

Of course, the leaders will be rewarded and the laggards will miss out, but what I look forward to most is the innovation that happens along the way.